Love us on DoorDash?
We'll love you even more
if you order direct.
We're grateful you found us — however you did. But when you order Crown Alfajores directly through our website, more of your dollar stays with us, your neighbor, instead of heading west to a Big Tech headquarters.
Why Ordering Direct Matters
Every Dollar Tells a Story.
DoorDash is convenient — we won't pretend otherwise. But convenience has a cost, and most of it is hidden from you and taken from us. Here's what ordering direct actually means.
Commission
That's the typical cut DoorDash takes from small restaurants on every order — a fee that never makes its way back to our bakers, ovens, or ingredients.
Taken When You Order Direct
No commission. No middleman. Every dollar supports our team, our ingredients, and our ability to keep crafting alfajores the way they deserve to be made.
Local Utah
Your direct order stays with a family-run bakery in Holladay, Utah — not with a publicly traded tech company headquartered in San Francisco.
The Honest Comparison
DoorDash vs.
Ordering Direct.
Ordering via DoorDash
Convenient, but costly.
- Up to 30% commission taken from the bakery
- Service fees & delivery fees stacked on your total
- Prices are often marked up to offset platform costs
- Money flows out of Utah to San Francisco
- We have limited control over your experience
Ordering Direct
Better for you. Better for us.
- Zero platform commission — we keep what you pay
- No hidden third-party service fees
- Fair menu pricing straight from the bakery
- Your money stays in the local Utah economy
- We own every step of your order experience
Keep It Local
Your Money
Belongs in Utah.
When you order through DoorDash, a meaningful chunk of your payment leaves Holladay entirely. It pays for executive salaries, shareholder returns, and operations three states away.
Local dollars fund local jobs, local ingredients, and the small businesses that make our city feel like home.
Ordering directly from Crown Alfajores is a quiet, meaningful vote for your neighborhood. It keeps our ovens running, our bakers employed, and our ingredients sourced the way we want them sourced — thoughtfully.
Skip the Middleman
Order Crown Alfajores
Directly — Every Time.
Same alfajores. Better for us. Better for you. Better for Utah.